Would you rather play or watch?
Over three decades ago, I worked as a day baker for a retired professional athlete in my hometown, Lake Orion MI. This man was an interesting character. After playing Major League Baseball, he went into the food business but kept his hand in baseball. He did fantasy camps, consulted young athletes and their coaches, did color commentary on broadcast baseball games, signed autographs at card shows, etc. However, he let me know more than once that he’d rather play than watch baseball any day. (Detroit Tiger pitcher Mickey Lolich was my boss, for those interested.)
We are physical creatures. We have five senses, all clamoring for stimulation. The essence of feeling more alive, not less, is to be fully, bodily involved in life, whenever possible. An actual, rather than a virtual, existence.
The Revenge of Analog: Real Things and Why They Matter by David Sax is easily the most interesting read I’ve come across in the past few years. This is not simply a book about the resurrection of the vinyl LP market. It includes that, but also has chapters on board games (Settlers of Catan), film photography (FILM Ferrania), longhand writing and sketching (Moleskine) and much more.
Sax is a journalist in Toronto, ON. The opening of a new vinyl record shop near his apartment renewed his lost love for 33⅓ hot wax. He bought a turntable and began bringing home records. Inspired by his experience with turntable and record albums, he ventured out into the world to places like Nashville, London, Milan and New York to understand why people—many of them born after turntables, rotary phones and typewriters were ubiquitous and who’ve been raised in the speed-of-light, digital world—are turning back to simpler, more archaic forms of hobby and interest. What he found was stunning.
Physical things like record albums, pencils, chess boards, film and brick-and-mortar bookstores are not dying; they are attracting interest and market capital. Oh, and making money. Sax uses analog as a metaphor for things that involve physical, face-to-face interaction, with as many senses involved as the experience will allow. An analog approach and technology is about the experience of the participant.
There are many benefits to analog technology but here’s just one: It slows you down as you use it. Analog things cause you to be in the moment due to their slower and ungainly nature. They don’t depend on fiber-optics and binary number combinations. 1’s and 0’s have their limits.
What are some of your favorite analog things? Records, real print books, Monopoly, hand woodworking tools? And how can adopting or revisiting analog technologies and practices give you a richer life in addition to your digital, online world?
Tell us in the comments!
Image Credit: Christian Fahey