Sixteen years ago, I worked as the associate to a man who’d enjoyed a successful career as a real estate broker. We worked together in another field and I admired his diligence and commitment to excellence.
He told me about a valuable lesson he’d learned in real estate. He said, “In real estate, every minute you spend doing less important things is time away from your primary location: To be in front of customers.”
He was told that if he did not sell on weekends and work Sundays, he’d never make it in real estate. He had at that time–and still does, as far as I know–an ironclad commitment to make sure he spent plenty of time with his wife and children. He told his colleagues, “I won’t work weekends but I will succeed.”
And he did. One of the primary reasons, he explained, was that he spent very little time in the office, and, thus, put himself in the presence of his clients. While his fellow realtors spent a lot of time putting together fancy office spaces and such, Gary was selling. And only Monday through Friday.
In life, the main thing is to keep the main thing the main thing. Gary taught me this.
Here’s a couple of good questions to ask yourself with respect to your work, your skills and talents, your pursuits, and goals: Am I working or making plans to work? Am I actually producing or just preparing to produce?
I have to confess I’ve dawdled away far too much time making impressive plans to do something valuable and productive, making good use of my skill sets. I’m trying to prune away the unnecessary time wasters (too much social media, pointless web surfing, etc.) and set about actually doing something that will help others, my own, and myself.
Well…how about you?